Covid-19 has more or less decimated the music and performing arts industry as a whole. At least, in terms of those who actually need to work to make money – i.e. 99% of all DJs doing the rounds in the UK.
But here’s the thing – lockdown is already being eased and some sense of normality is returning. Work may have dried up for the time being, but there will come a point where people will want to make up for lost time.
Seriously – there’s a pent-up craving for good times among the masses in the UK, which sooner or later will explode. And when it does, DJs and entertainers are likely to be inundated with demand.
Boom and Bust
What’s happening now (in terms of general demand) isn’t what you’d call unprecedented. The music world has always been something of a ‘boom and bust’ game – one that shifts from epic highs to crushing lows on a fairly regular basis.
Not that this is particularly helpful for DJs struggling to get by right now, but still…food for thought.
If you’re genuinely thinking about giving up DJing, there are a few important things to consider first. As far as the pros are concerned, the following tips and guidelines could help you see things (eventually) in a more favourable light:
1 – Bury Yourself in Your Work
Now’s not the time for parties, club gigs and music festivals, but since when was performing the only important aspect of the job? Getting ahead and staying ahead as a DJ means committing yourself to the cause, both when performing and when doing the ‘business’ side of things.
Work on new materials, improve your online and offline promotional materials, get involved with the community on social media – there’s a ton you can be doing to keep yourself busy. None of which is as fun as performing but is far better than quitting entirely.
2 – Become a Mentor
If you’re out of work performance-wise for a while, why not offer your services as a tutor or mentor? Make some extra cash, or simply give something back for the feel-good factor – it’s entirely up to you.
There are thousands of aspiring youngsters out there who would give their right arm for the input and coaching of someone who knows how the circuit works. Plus, these are all the kinds of good deeds that are guaranteed to boost your profile and popularity long-term.
3 – Play the Long Game
Easier said than done but try to stop focusing so relentlessly on the short-term. The next few months (at least) are probably going to suck – big time. And there’s absolutely nothing you can do about it, so you need to start thinking more long-term.
Focus on all the epic things you can and will be doing when this lousy year is over – not on how bad things are right now.
4 – Up Your Game
Finally, there’s really no excuse right now not to be working on your skills and stepping up your capabilities as a DJ. You’ve all the time in the world to master your craft and pick up skills you never knew you were capable of.
If you need incentivising, why not treat yourself to a well-deserved DJ gear and equipment upgrade? Nobody’s spending much money at all right now, so there are some epic deals and discounts to be found, if you know where to look for them!
For an affordable deal on the latest DJ hardware from the world’s leading brands, contact a member of the team at djfinance.com anytime.